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VideoEgg gets some Starbucks love

I'm sure all of you have heard of YouTube. However, YouTube isn't too user-friendly when it comes to storing videos and streaming them to other sites. VideoEgg is a website plug-in that allows users to easily capture, edit, encode, and post digital video online. No worries about compatibility. This site has almost every codec covered.

By using this site, you can post video to TypePad, Ebay, and Blogger with a click of a button. Can you post to other sites? Yes you can! You just need to copy and paste a few lines of html into your website of choice. Unlimited storage and bandwidth... but the free feature preview only allows 5 minutes of video time. There is plenty of love from social networking sites as VideoEgg announced deals with Bebo, Dogster, Hi5, AOL, Current.tv, and Tagged to name a few.

As web video is growing at such an explosive rate, it's no wonder that consumer goods and services companies are using this medium as a marketing monster. According to BusinessWeek, a venture capital firm led by Starbucks CEO, Howard Schulz, agreed to invest $12 million. This is rumored to be about a 20% stake in the company.

VideoEgg should not be confused with YouTube, as VideoEgg sees no value as being a similar site to the popular YouTube. Instead, VideoEgg wants to build an efficient distribution infrastructure to enable users to easily post video on sites.

How is it going to make money? Well, that's the question for all media-sharing sites. Currently, it's following an ad-revenue model through its new VideoEgg Network. Companies such as Unilever and Fox Searchlight have already placed ads in the network. VideoEgg is also working with another company to integrate online ads into its service.

posted by Koh @ 7:28 PM