I Link You

Another mobile social network I ran across...

Then again, it's probably about time that the U.S. market has some mobile social networks to sample. Frengo is another mobile social network aiming to bring various forms of entertainment (i.e. games and other amusing forms of mobile content) directly to your mobile phone and get you connected with your friends through this network.

The website itself is very colorful, and I'm not totally surprise in the direction of this network. Games and other features from Frengo focus on what the targeted demographic cares about: sports (tourney pick-em), music and pop culture, as well as useful planning tools and easy integrated widgets for your pages on MySpace, hi5, Piczo and other sites. Frengo will be partnering with Boost Mobile to further enhance its features.

The challenge is two fold. One will be gaining the critical mass needed for the potential user to see this mobile social network as beneficial rather than a waste of time. The other challenge is based on the functionality and technology of current mobile phones. There is only so much you can use with SMS rather than the web. Frengo is based on SMS commands. Although this helps users bypass the exorbitantly high fees associated with internet access on mobile phones, there is only so much you can do with text. Although Frengo comes with free games, each Frengo game costs $2. There is also a loyalty program that allow users to win points and exchange them for items in the Frengo store.

Frengo is compatible with most U.S. mobile networks (besides Verizon for obvious reasons).

posted by Koh @ 1:30 PM