Wednesday, January 24, 2007

Companies use facebook to recruit employees

According to Wired News, the CIA has been using Facebook since December 2006 to recruit potential employees into its clandestine service. It marks the first time that the CIA used social networking to hire new employees. The CIA's Facebook page requires a log-in and provides an overview of the position with a YouTube promotional video. College students can inquire through the page for applications.

As the CIA is an "exempted agency," so it has more freedom than the normal government agency in its operations. This is an interesting experiment as the government is seeking more ways to attract qualified college students into public service. Ernst and Young also has its own profile page (log-in required) that is similar to the CIA page. It offers resume advice, interaction with actual employers, and videos of interns.

Recruiting through Facebook is nothing new. Many of my friends who were former interns at large companies like Morgan Stanley or Goldman Sachs use Facebook to market recruiting events on campus. However, this is one of the first instances where the company itself chooses to use social networking as a marketing tools for prospective employees.

There is definitely some concern for privacy online as more recruiters use Facebook to peruse through prospective employees. If you haven't noticed, there are many embarrassing photos of students on this site. Many students are even modifying their names to make it more difficult for strangers to find them. Facebook's privacy policy asserts that outside companies sponsoring groups cannot access personal information or profiles of Facebook users. Nonetheless, it states that information may be shared with "other companies, lawyers, agents or government agencies," in order to comply with the law. These vague statements would definitely raise red flags for those concerned about privacy.

As the internship recruiting season is in full swing, I'm seeing a flurry of recruiting events popping up every time I log into Facebook. Fortunately, I am employed after I graduate, but it's always fascinating to see more people embrace social networking as a productivity tool.

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