more interactive marketing through web 2.0
It was coming. With all these new summer blockbuster movies coming out and the ability to reach a wide range of users on social networking sites, Sony Pictures seemed to devise a clever plan to build hype for the upcoming release of Spider-Man 3.Photobucket has announced the launch of Spider-Man 3 slideshows allowing users to create a slideshow of their own Spider-Man themed photos. A demo is up on the website, but it's nothing too fancy.
I won't be surprised if there is a YouTube marketing campaign for Pirates of the Caribbean 3. Better yet, fans are making parodies and fan mini-movies of their favorite movies and TV shows without any company having to pay them to do it.
posted by Koh @ 11:41 PM
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